Our Focus is Healthcare Media Production
we’ve done car commercials, comedy commercials, candy bar commercials,
but Healthcare work is far and away the majority of what we do,
and far and away the most rewarding work we do.
Production is Different in Healthcare
we often film in sensitive locations: like working hospitals, clinics, and labs. we’re mindful of HIPAA and proprietary info concerns.
working with real people often comes with special considerations related to their conditions, schedules or general camera comfortability. we treat everyone on camera, whether a patient, ambassador, or HCP, like a celebrity. we want them to have the most amazing, positive, memorable experience ever. our shoot day is a celebration and recognition of their journey, their work, their story.
Words Matter
we account for this when we make our schedules; we’ve developed better systems for relaying complicated notes from village to camera, and we discuss, up front, the challenges we’ll face with regulatory language concerns and how we’ll still be able to ensure we’re getting natural comfortable performances.
Post is Different in Healthcare
more (and longer) feedback cycles
calendars constantly shift
regulatory and client feedback can be harder to pin down
we are set up for this work
we’re able to offer a level of FLEXIBILITY
that other vendors cannot
because we use all production underages as CONTINGENCY in post
this means we can often do more revisions and changes if necessary
and hold longer revision cycles
without having to go back to the client
and ask for overages from the outset
Everyone knows that pharma ads are just the worst
pharma ads can be so cringe
we want to work harder than anyone else to change that sentiment
we want to make healthcare production that is
Beautiful Natural Emotional Inspiring
And we will put the emphasis in the right places
like casting, locations, art and wardrobe
with directors and photographers who can elicit authentic comfortable performances
to make films and photos that make people Feel
We can’t WAIT to work with other like-minded people
who are ready to jump in with us
and challenge convention and expectations